Paid video at batch scale
Concept, script, produce, pre-test
Volume that keeps converting. You only reach a quarter of a billion views on conversion objectives if the ads keep paying for themselves.
UGC · creators · in-person production · commercials
Six years of short-form paid video for DTC and telehealth clients, one of them a publicly traded telehealth company. Creators, UGC, in-person production, commercials.
I pre-test hook variants on a small buy before anything scales. The winner gets the budget and the rest die cheap, which is a very different thing from handing over a folder and hoping.
Most of this work sits in regulated categories, so every asset clears compliance before it runs. That constraint shapes the creative rather than getting bolted on at the end, which is the same problem an enterprise brand has at a much larger scale.