Creative judgment, with the feedback loop intact.
I work where creative strategy, performance, and the systems behind the work meet.
Read the response. Shape the idea. Build what it needs.
I started in media buying, where the audience settles arguments quickly. That commercial instinct still shapes how I research, position, concept, direct, and produce.
Across twelve years, the work expanded from buying media to creative strategy and production, and then into the AI tools and content workflows that help small teams study more and make more without losing the useful decisions.
I’m based in Austin, Texas and work with brands, agencies, and teams that need a sharper idea, stronger execution, or a better operating layer behind both.