Selected work

Ideas, execution, and the systems behind both.

Performance creative built to learn. Creative strategy built from evidence. Applied AI built around how the work actually gets made.

01 / systemStrategy StudioA multi-tenant creative research platform, and an OAuth 2.1 server that lets Claude into it safely.View case study 02 / systemMCP servers, running on a client accountCustom servers a teammate runs natively inside Claude, on a live client account.View case study 03 / creativeOne product photo becomes a campaignA product shot goes in with brand context. Finished ads come out, in whatever direction the brief asks for.View case study 04 / creativePaid video at batch scaleSix years of short-form paid video for DTC and telehealth, most of it in regulated categories.View case study 05 / systemContent engineRanks what broke out against the creator's own baseline rather than a global average.View case study 06 / systemVideo pipelineCaptions, b-roll planning, cloud render, and a Premiere MCP server for finishing.View case study 07 / systemCarousel generatorA brief arrives as a webhook call and finished carousel ads come out. Prompt and model work on a node canvas.View case study